Focused Networking

Description

See the world from your customer’s point of view - Each customer is a real person – but it’s difficult to put a face to every single one of them. That’s where customer “personas” come into play. Persona development is a way of grouping your target audience by demographics, attitudes and behaviours to help you visualize the types of customers you already have and those whom you want to attract.

Collaboration - Invite your client to help develop the product or service with you. Sometimes, the ‘deal’ is just the start of a relationship in which you and your client create a fit-for-purpose result, based on your expertise and your client’s need.

The personal touch – Invest time in building the relationship. Maintain contact after the sale has been made. Regular check-ins are always viewed positively. This contact demonstrates your commitment to your customer’s success. It also shows you’re proactive and you take initiative – alerting your customer to issues that can be managed before they escalate or opportunities that can be leveraged with the right timing.

Know Yourself, Know Your Business If you’re a small business owner, you’ve probably done your homework. You know what marketing’s about. You know who your customer base is, and you know what’s a fair price for what you’re offering.

In this age of information overload, blending in with the crowd is not an option if you want to grow your business. Even if you don’t have many (or any) direct competitors, you have to give people a reason to become your customers.

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