Fluide Media Group

Description

After making it through another year of ups and downs, there are a few things on my mind as I look forward to a New Year. How I'm going to lose the 10 lbs of turkey and seasonal treats, Christmas cookies and egg nog is probably not a unique item on the brain; but there's more. As a member of the sponsorship community, I'm well aware that this has been a unique season for sponsorship trends to say the least. I seriously believe that more than ever, sponsorship opportunity representatives need to inventory best practices in sponsorship connection in order to do more than stay afloat for another year involving economic recovery. I know it has been a rocky year for many, and while I'm sure there's some things you're really happy about, it's likely that your wheels are already spinning in anticipation for a fresh year of new strategies. The truth is, marketing decision makers are still big fans of innovative methods of getting in front of their target market. They are still thinking outside the box, and of all the marketing medium, sponsorship is one of the only investments that hasn't seen a staggering decrease. While dollars going out has declined as a whole, sponsorship has not died. It's still a powerful method for a brand to get in front of their target audience and make a splash; it's just that much more competitive in light of shrinking budgets. I'll say it again, now more than ever is the time for sponsorship opportunity representatives to inventory best practices and stay ahead of the competition. I'm a big fan of actionable check lists of to do's, and so today I'd like to share what we have come up with as our top 10 key tips to finding a sponsor. My hope is that it helps to equip you for an even more successful 2010 in sponsorship. -Write a relevant initial proposal "“ This is not the final customized piece (which comes after you have already established interest). The initial proposal communicates the most relevant information up front; which quickly established whether a partnership is realistic. It's no longer about whether the marketing director likes basketball (for example); it's whether the investment is going to impact his bottom line. -Offer tiered packages / benefits "“ When you communicate the benefits of partnering to a sponsor, a quick way to kill interest is not to offer options, or worse, no insight at all as to what you're asking price might be. Your tiers should also be cascading "“ make it worth a sponsors while to offer more support in exchange for a more extensive package of benefits. A la carte sponsorships make it tougher to offer bigger sponsors a distinguishing value for their investment "“ and we know from research that exclusivity is tremendously valuable to a sponsor. Don't let less valuable sponsors cherry pick your offering until there's no way to land a more valuable partner. -Cast a vision "“ Clearly as one who represents a sponsorship opportunity you have a passion for what you are doing, paint that picture for why it's a big deal "“ tell your story. But be careful to pair feelings with thinking. Pair qualitative with quantitative reasoning.

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