FlowTracker Analytics Inc.

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Description

Information management strategy lags the development of technology in most industries. We have seen the slow march of progress towards customer intelligence progress from initial customer identity management in the late 1980s through consolidated customer position snapshots (Customer Information Files or CIFs), crude velocity metrics (recency, frequency monetary or RFM), behaviour based customer value | profitability metrics , to monitoring customer behaviour .

IF you could save 25% of your marketing costs.... IF you could save 25% of irrelevant marketing communications... IF you could save 25% of your sales commission costs... IF you could align people to do the right thing for your customers and your business... What would it be worth to your company ? The reality is that most consumer banking / financial services companies have a waste factor of at least 25% of resources which is targeted at capturing money that is already in the bank or retaining money that isn't at risk of leaving.

There are essentially three ways a bank can use customer behavioural information to better manage customer relationships . The first is to develop a corporate memory and understanding of who each customer is, based on historical information. Databases of historical service and account data organized by customer identity provide a basis for analyzing customer value (profitability), channel preferences product affinities, geographic and demographic data all of which are useful for segmenting customers and developing customer management strategy.

FlowTracker advantages Simply put, FlowTracker software will help you focus resources on growing your business better, faster, repeatably and with a lower total cost of ownership than in-house development or ad-hoc analysis can. We designed FlowTracker to be the optimal solution to the challenges of measuring attrition, new money acquisition, cross-sales, product cannibalization and inter-branch transfer flows of funds. Here are the reasons FlowTracker should be your solution...

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