Emerson Clarke Printing Corporation (Headquarters)

Description

Even when we close our doors and go home at night, we're still just a point and click away. Our Customer Service Center provides clients with 24-hour access to our services. From here you can request an estimate, place an order, transfer a file, or review a proof, all from the convenience of your office or home.

The week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not too late to take advantage of the holiday and do some themey marketing.

- Identify the problem and then exaggerate it to its extreme. Your customers have a problem, and your business offers the solution. Play with the seriousness of that relationship by exaggerating one or the other. - Leverage unexpected contrasts. Unexpectedness is at the root of all humor. Play with interesting contrasts and unrealistic situations. What if your business existed during a different moment in time? What if your Millennial-focused brand suddenly became incredibly popular with the 65+ age group? - Poke fun at yourself through parody. This is perhaps the most tricky tactic. You have to find a balance between showing that you don’t take yourselves too seriously, but you do treat the work that you do with seriousness. However, if you can pull off parody, your brand will be incredibly memorable. - Let your audience generate the humor. You don’t have to do all of the work. Create a contest or simply ask a clever question on social media to get your audience talking. Having a back-to-school sale? Ask your followers to share their worst yearbook photo on your page.

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