Ellsworth Media

Description

Deciding who should be the main author of your company’s blog does not have to be a major hurdle. If you sell a complex product or service where customers need guidance from an expert, try to find a way for one of your experts to do the writing. If your offering is simple, choose a blogger with personality and the ability to write in a conversational style, often. Sometimes the best person to write the blog is just someone in your company who’s passionate about social media.

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