Rhéal Pitre Sports, a family-owned business founded in 1979, sells sports equipment, clothing, and footwear in New Richmond, Quebec. It expanded its services with a workshop offering repairs for bicycles, skis, and other gear, and launched the Gaspésie Je T'aime collection in 2017 to showcase regional pride. The company became a Canadian distributor for Swedish fly-fishing products in 2014 and launched an e-commerce platform in 2017, enhancing its reach across Gaspésie and Eastern Quebec.
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