About
Dealer Insights, founded in 2014, provides dealership analytics and marketing accountability by standardizing vendor performance metrics across digital advertising channels. The company offers a free audit of ad accounts, a unified platform measuring engagement scores based on actions like form submissions and VDP views, and a Marketability Report that checks inventory readiness. Serving over 300 dealerships nationwide, Dealer Insights is a member of the Automotive Standards Council, which defines industry standards for digital marketing effectiveness. The firm aims to deliver a neutral, independent view of marketing spend, enabling dealers to verify what drives car shoppers and optimize budgets accordingly.
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