DDB Canada

Description

Recognized around the world as a leader in direct and loyalty marketing, we offer extensive experience in getting your customers and prospects to take action. Great creative matters but never at the expense of results. And the best way for everyone to succeed is to build a relationship of respect and trust with our clients. It is all about making connections. Our client list spans many industries, in both consumer and business-to-business sectors as well as not-for-profit.

We are a group of youth marketing enthusiasts dedicated to connecting brands with the under 24 market. Our full service team can help you with strategic planning and execution, primary and secondary custom research and the development and production of premiums. We have created communications strategies for a range of clients that include USAA, MTV Canada, Sun-Rype, BC Hydro, the BC Securities Commission and the BC Dairy Foundation. We also work with McDonald’s, for whom we produce Fun Times, one of the largest annual circulations of children’s magazines and premiums in North America.

TV. Cinema. Print. Outdoor. Radio. Ambient. You name it, we do it. In fact, we’ve built our reputation on delivering award-winning, results-oriented creative for clients across all mediums. Working in concert with our account leaders, strategic planners and media experts, our creative teams determine the most effective approach for the given business challenge. And once we do, we pride ourselves on finding the tonality and conviction that best suits each brand.

At DDB our strategic planning resource is the 'creative behind the creative'. We immerse ourselves in our Clients business, illuminate the business problem and identify the best 'angle' to springboard the creative approach that will solve the problem. We provide insight and clarity from a strong understanding of target groups, categories and brands and the deployment of some sharp proprietary tools. Our role is to boost creative horsepower by informing the work so that is more relevant and influential.

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