Cucumber Marketing Inc.

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Tuesday, November 16th, 2010 Google AdWords. What you might be missing out on by not using this service. Search is the most popular way a potential visitor can find your site. More and more people are researching online before they purchase a product. Compared to all of the other search engines, Google dominates the search market. Yahoo and Bing are big players too, but getting started in Google can draw a lot of traffic to your site. Who should use Google AdWords AdWords is great for increasing online visibility, improving awareness, bringing traffic, completing conversions, and pushing promotions. Because you are in complete control, you have the freedom to advertise products or services, no matter if you are an individual, small business, or a large company. It is especially useful if you have a new website and it's not ranked highly in organic search, yet. With the right PPC strategy and skill, you can appear on the first page and above the fold! How AdWords compares to other advertising channels Unlike running traditional advertising, you manage exactly who sees your ad by choosing your own keywords. Similarly, only individuals will be shown ads in which they are interested. This matching process eliminates mass messaging and unqualified leads. -Flexible. AdWords works immediately. Every time someone enters a search term, Google runs a keyword auction for your ad. Google gives you complete control at any hour of the day. You control how much you spend, what words you're bidding on, and what your ad copy says. -Results. There is also no lag in seeing how successful your ads were. Google AdWords provides reports for ad performance, keyword performance, search queries, and many more. The results are immediate and can be viewed for any time period. This makes evaluating and tracking your ads extremely easy, so that you know you're getting your desired ROI. Why AdWords is so popular According to the Pew Research Center , 58% of Americans conduct research online for products and services "at least occasionally." That's a 10% increase form last year. Using search engines is becoming a main step in the consumer purchasing process. Making sure your brand is visible online and reaching your customers boosts lead generation. -Google. Google has been the choice for pay per click (PPC) advertising by many marketers due to its large reach. Sixty-six percent of all search traffic takes place on Google. Yahoo receives about 17% of search traffic. Google is still expanding and its market share is continually growing. Watch a quick how-to guide to AdWords: Need more information or help getting noticed online? Cucumber Marketing can help your Pay Per Click strategy . Tags: Google AdWords , PPC Posted in Paid Search

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