Cocoon Branding Inc

Description

Grace Thomson, executive director of The Rainbow Society, says: “Kyle understands more than anyone what our dream children are facing with their treatments, examinations, countless needles, and endless trips to the hospital as they face the challenge of a life-threatening illness. It is truly remarkable to be part of Kyle’s full-circle moment.

CHALLENGE The Rainbow Society is a charitable institution here in Winnipeg. Founded in 1983, they were the first wish granting organization in Canada helping children with life threatening illnesses and their families. They were looking to revitalize their brand in order to increase their relevance.

The ideal candidate has years of experience designing brandmarks and overall brand identities across complete expressions. Is passionate about all forms of brand expression and brand experience. You have experience either planning or following brand strategy to inspire your creative solution.

The Rainbow Society is a charitable institution here in Winnipeg. Founded in 1983, they were the first wish granting organization in Canada helping children with life threatening illnesses and their families. It’s a great cause… But it’s even closer to our hearts because of Cocoon’s very personal connection with the organization. When Kyle Romaniuk, president at Cocoon, was twelve years old, he was a dream kid himself. In the midst of his journey through cancer, The Rainbow Society sent Kyle and his family on a dream vacation – an experience that remains a highlight in Kyle’s life.

Over the past year, Cocoon has been working with the board and key staff members at The Rainbow Society to develop a new brand – The Dream Factory – that was officially launched today.

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