About

Christopher Lee specializes in marketing and consumer behavior, employing a principle-based, science-backed approach to simplify decisions and enhance outcomes for marketers while improving consumer experiences. His research explores how information framing influences consumer perceptions and choices, as evidenced by his published work on scarcity versus popularity cues. Lee has consulted for notable brands like Adidas and Turnkey Sports & Entertainment, and has taught marketing and consumer behavior at universities such as the University of Oregon, Temple University, and Arizona State University. His teaching style incorporates media, group work, and real-life scenarios, earning high praise from students for its engagement and relevance.

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