Cheri’s next venture in the world of fashion was to introduce her own collection of fragrances. In 2009, after more than 2 years of research and product development, Cheri introduced the “Facets” fragrance collection, four unique scents that compliment and celebrate women’s’ individuality. Inspired by the fact that perfume is an integral part of the Italian culture, and that their perfumes are of the highest quality, Cheri decided to have the collection made in Italy. She was adamant about creating a quality product incorporating natural, organic ingredients from Italy.
Cheri Milaney was destined to embark on the exciting world of fashion. She was already manifesting signs of a career when she was only six years old, sketching elaborate ball gowns. Cheri honed her natural talents at Olds College where she earned a Fashion Merchandising and Production diploma. She also studied privately under a French couturier to develop her couture skills. After her studies, she gained invaluable experience in retail sales management, fashion editorial and art direction, and visual merchandising and display.
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