Can-Rad Beauty Limited

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Can-Rad Beauty Limited, is a fourth generation family owned and operated company, distributing hair care products to the professional beauty industry. The Wise family started in the hair care business in 1912, in a hair salon that specialized in the manufacture of human hair wigs. Toronto Human Hair was founded in 1931 as a wig manufacturer. In 1937 the family expanded the business into distribution. Julius (Sonny) Wise began his career as a door to door wig salesman in the mid nineteen forties. By the early sixties, distribution had expanded to include Canadian manufactured hair care products along with wigs to be sold to salons throughout Ontario. In 1965, sales representatives were employed and the company name was changed to Canadian Beauty Aids. Canadian Beauty Aids made the first of its competitive acquisitions in 1968, with the purchase of Radiant Beauty Supplies, and again in 1975, by purchasing Dominion Beauty Supplies. Can-Rad Beauty Limited was formed in 1976 as warehousing and financing arm for all three of their trading names. C.B.A., Radiant, and Dominion were all operated as separate entities, thus creating a competitive environment for both salons owners and sales consultants. In 1992 the assets of NorOnt in Northern Ontario were purchased, enabling Can-Rad to extend the existing boundaries of distribution to include northern Ontario. The assets of Salons Incorporated, based in Ottawa, were purchased in 1993, and the trading name was changed to Metered...

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