Brightworks Interactive Marketing

Description

In its 5th year RBC redesigns its Next Great Innovator Web site with the help of Brightworks! Since 2006, RBC has empowered Canada's next generation of business leaders to make their mark through the Next Great Innovator Challenge. College and university students from across the nation are invited to flex their creative muscles to compete for their share of the $45,000 in prizing "” and the chance to pitch their innovations to our panel of discerning judges during an all-expenses paid, first-rate trip to Toronto. Brightworks supported RBC through the 2010 implementation of this program with the design and development of a web platform. The new site is aimed at informing, engaging and attracting applicants, and we're pretty proud of how it turned out. Videos, blogs, quizes, and webcasts are just a few of the tools and content available on the site, please take a look! www.rbc.com/innovator

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