Bluesumac Inc.

Description

Why did we choose Adobe Garamond for our corporate font? The letters in the ITS logo are upper case, bold Adobe Garamond, and we want all our communications to compliment the ITS logo. Actually, the Garamond type face has a rich history. Some of the most popular typefaces in history are those based on the types of the sixteenth-century printer, publisher, and type designer Claude Garamond, whose sixteenth-century types were modeled on those of Venetian printers from the end of the previous century. The Garamond typeface and its variations have been a standard among book designers and printers for four centuries; nearly every manufacturer of type or typesetting equipment has produced at least one version of Garamond in the past eighty years. Adobe designer Robert Slimbach went to the Plantin-Moretus museum in Antwerp, Belgium, to study the original Garamond typefaces. These served as the basis for the design of the Adobe Garamond romans; the italics are based on types by Robert Granjon, a contemporary of Garamondís. This elegant, versatile design, the first Adobe Originals typeface, was released in 1989.

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