Since its inception in 1997, Blitz has gained in popularity to the point where it has become a must-read national publication for anyone involved in the business of media communications. Blitz is a lively, four-colour, top-quality magazine published bi-monthly and delivered Canada-wide, to a controlled professional circulation of 10,000. Its readers are the decision-makers in marketing, media, creative, advertising and promotions; corporate communications and PR; pre-press and printing; design, illustration and animation; photography and computer technology, film and television production. Blitz is also now recognized as the only practical advertising vehicle for anyone wishing to specifically reach communications professionals, particularly in Western Canada. And with a mailing list that is up-dated daily, Blitz is Canada's most precisely targeted trade publication. In addition, because of its clean, elegant, colourful design and broad-appeal, issues-oriented and objective editorial, Blitz is read -- not just glanced -- yet its advertising rates are much lower than those of its competitors. Blitz also has an extremely high pass-around rate, with each copy read by an average of 4 people. Its recipients keep it for an average of 3 weeks, many keep it on file and, in thousands of offices, Blitz is required reading. Its readership is now at 75,000.
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Keywords
Practical advertising vehicle
Extremely high pass
Controlled professional circulation
Read national publication
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