Appellation America

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Description

Appellation America is a communications and publications enterprise serving the North American wine industry through promotion of our growing number of distinct winegrowing regions. Our mission is to facilitate the "APPELLATION-IZATION" of the North American wine culture. In the global wine culture, wines are known first by their specific place of origin (appellation), then by producer or shipper, and by grape variety. In the North American wine culture, appellation identity-cum-consciousness is the great unfinished business. With over 300 officially designated winegrowing regions in North America, scarcely a handful of appellations presently garner any public recognition. Indeed, in many appellations there is not an "image consensus" even amongst the producers.

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