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  • 50 Carleton & Associates
    50 Carleton & Associates
    705.675.3183
    143 Durham St, P3E 3M9  Sudbury

    On October 27, 1994, Wired.com gave birth to banner advertising . Along with it came the ability to know - with precision - how many times an ad was viewed, plus the new concept of "click-through rates". So what have we learned since then? Since display ads give us the ability to measure how many p…